Our solution
Optimize every stage of your activation strategies
Identify
All your users consent, on all your sites, on all browsers and devices used
Qualify
Your audiences around a single key for reconciling your first-party data in your Data tools
Share
Qualify your audiences with all your tools: Data, Marketing and Advertising
Improve the effectiveness of your marketing and advertising use cases
Data & Marketing
- CMP
- Data collaboration
- DMP / CDP
- Customize MarTech scenarios
- SSO
Media sell side
- AdServer PPID
- SSP
- Prebid Pubprovidedid
- Native ad
- GAM Secure signal
Media buy side
- DSP
- Pixel tracking
- Insights
- Analytics log level data
- AB tests
Compatibility on all environments: in App / Mobile / Web / CTV (coming soon)
Create your own first-party identifier
An Internet user visits your site from his device / browser on your site / app
It consents on your CMP banner
First-id creates / retrieves the associated anonymous identifier (32 alphanumeric characters randomly generated)
First-id sends you the created / retrieved identifier
You create your own first-party cookie based on this transmitted identifier.
Share the unique identifier with your partners