Our news
First-id rewarded at the ⭐ Ratecard Stars 2024 ⭐
18 November 2024
On November 14, 2024 the 4th edition of the ⭐ Ratecard Stars 2024 ⭐ was held at the orangerie d'Auteuil…
Equativ strengthens its cookieless solutions by integrating First-id into its curation platform
13 November 2024
Equativ, leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This development…
FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id
28 October 2024
FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers,…
Havas Media Network launches its closed programmatic marketplace: La French Touch
18 October 2024
Havas Media Network is launching La French Touch, a closed programmatic marketplace designed to meet the challenges of brand safety…
Weborama Integrates First-id into its Data Intelligence Platform
15 October 2024
By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability…
DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media
25 September 2024
How companies can maximise the value of their own data DMEXCO 2024, themed 'Prompting the Future,' emphasised the importance of…
Decentriq and First-id Redefine the Future of Data Collaboration for Brands and Publishers Publicis Media
16 September 2024
Decentriq, the European leader in secure data clean rooms, and First-id, an identification expert, announce a strategic partnership to democratize…
Data collaboration: First-ID partners with Decentriq
16 September 2024
The Decentriq confidential data collaboration platform has joined forces with First-id, a solution for creating anonymous first-party deterministic identifiers, to…
End of third-party cookies: Axeptio helps its advertiser customers work without third-party cookies with First-id, by Guillaume Bodereau (Axeptio)
4 September 2024
No one will have missed Google's latest announcement before the August vacations. After numerous postponements and announcement effects, Google has…
Implementing Unique ID solutions
2 July 2024
Implementing unique ID solutions in the face of the disappearance of third-party cookies.
Cannes Lions Debrief: highlights from day three
19 June 2024
First-id, 55 and Havas Converged: focus on interoperability, sustainability and AI. Pierre Raoul and Pierre Harand share their experiences with…
