Our news
Microsoft Ad – Cookieless workshop: a look back at the collaboration between Microsoft Advertising and First-ID
30 November 2023
Explorers Meeting: End of third-party cookies
21 November 2023
MC2i interview : Weborama, Prisma média and First-id present alternatives to third-party cookies.
Measuring through identifiers
28 June 2023
Feedback from CMI Média France on the use of First-id and the challenges of third-party post-cookie measurement.
Start-up your brand : First-id joins UDM’s 11th StartUp Your Brand 2023 class.
3 April 2023
First-id helps brands build, optimize and exploit their first-party data, and activate it with their preferred partners. 4 questions to…
David Folgueira – First Id – Grand format conference: Data transformation for businesses
23 March 2023
First.id integrates its solution for all Marie Claire group brands
2 February 2023
The CEO and co-founder of the First.id alternative to cookies talks to JDN about the initial results of tests carried…
David Folgueira (first.id): “Our 1st party cookie allows publishers to regain sight of a large majority of their ad inventory”.
30 August 2022
Minted. You're leaving Prisma Media, where you were deputy managing director, to launch first.id. What does this project involve? David…