Our news
Data collaboration: First-ID partners with Decentriq
16 September 2024
The Decentriq confidential data collaboration platform has joined forces with First-id, a solution for creating anonymous first-party deterministic identifiers, to…
End of third-party cookies: Axeptio helps its advertiser customers work without third-party cookies with First-id, by Guillaume Bodereau (Axeptio)
4 September 2024
No one will have missed Google's latest announcement before the August vacations. After numerous postponements and announcement effects, Google has…
Implementing Unique ID solutions
2 July 2024
Implementing unique ID solutions in the face of the disappearance of third-party cookies.
Cannes Lions Debrief: highlights from day three
19 June 2024
First-id, 55 and Havas Converged: focus on interoperability, sustainability and AI. Pierre Raoul and Pierre Harand share their experiences with…
Adzine Connect
6 June 2024
Gaël and Valentine are conducting a masterclass in Berlin about the best ways for publishers to take control back on…
Feedback from Prisma Media Solutions on the unique identifier solution: First-id
27 May 2024
Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For the past 2 years, our teams…
How can you cope with the end of third-party cookies and improve the effectiveness of your marketing strategy?
8 April 2024
Alert: end of third-party cookies postponed! Google has just announced a change in its timetable for the end of third-party…
First-id and Microsoft Advertising unlock new audiences with Publisher Provided ID (PPID)
6 March 2024
The goal First-id and Microsoft Advertising collaborate to create a programmatic advertising solution that protects privacy and enables addressability, without…
Interview with First-id by: the end of third-party cookies, what are the issues for brand advertisers?
13 February 2024
366 deploys first.id identifier solution among its publishers
7 February 2024
At a time when Google has just begun to delete the last third-party cookies, the world of advertising is in…
Microsoft Ad – Cookieless workshop: a look back at the collaboration between Microsoft Advertising and First-ID
4 December 2023
Sylvain Bernard and Cyril Genty present how First-id works in Xandr Invest using the PPID function.
