As the disappearance of third-party cookies reshapes the digital marketing landscape, advertisers must rethink their retargeting strategies. Jacadi, a premium children’s fashion brand, has taken the lead by becoming the first advertiser to integrate the First-id solution via the Axeptio CMP.
Thanks to this innovative approach, Jacadi has been able to retarget its consenting visitors across more than 200 premium French websites π«π·, on all browsers, including Safari and Firefox. By limiting ad distribution to major French media outlets π°, First-id ensures a more qualified audience, leading to significant performance improvements π:
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Average cart value increased by +21.8% ππ°
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Bounce rate reduced by 60% β¬οΈ
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22% of sales made on Safari (73% of which on mobile π±)
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Conversion rate up by 43%
An A/B test conducted with its media agency R-Advertising confirms that First-id offers more effective and privacy-friendly targeting, while significantly boosting sales volume.
Learn more: Download the π white paper for key insights from this study, as well as the future challenges and opportunities of cookie-free retargeting.
π Also, check out our latest press release to learn more about this retargeting revolution! π’
π Our article has been featured in multiple media outlets! See whoβs talking about it: β¬οΈ
π’ Featured by Axeptio β March 4, 2025
π’ Featured by Alliancedigitale β March 6, 2025
π’ Featured by Ratecard β March 6, 2025