Your outbrain integration can also leverage the effectiveness of the first-id by feeding your outbrain widgets with our identity signal and increase your cpm because of its enhanced users reconciliation without the need of third party cookies.
How can I do that ?
you don’t need to make any changes on your actual configurations of your outbrain widget. If you have first-id implemented, outbrain will fetch the first-id token and pass it to its own request, to leverage a better monetisation