Havas Media Network is launching La French Touch, a closed programmatic marketplace designed to meet the challenges of brand safety and brandsuitabilty, while incorporating new KPIs such as ‘carbon and attention performance’.
La French Touch brings together more than 25 media groups (366, Media Figaro, Prisma Media, Les Echos Le Parisien Médias, etc.) with an inventory that is ‘100% French, 100% premium, 100% brandsuitable’.
With a monthly reach of over 50M for maximum coverage at both local and national level, La French Touch offers over 450 domains.
‘By promoting direct connections with activated SSPs to limit the number of intermediaries, La French Touch guarantees higher revenues for publishers and offers an à la carte application of new KPIs: KPI Carbon, KPI Attention, KPI Carbon & Attention’.
In response to Branding First issues, La French Touch enables multi-device and multi-format activations in display or video, while ensuring control over the frequency of exposure.
Accessible from the main DSPs on the market, La French Touch enables 1st party or 3rd party data to be activated, with a cookieless option based on the First-id solution. Finally, the CPM can be adapted according to the targeting method and the sites selected.