The CEO and co-founder of the First.id alternative to cookies talks to JDN about the initial results of tests carried out by advertisers on some fifteen sites among the 50 brands equipped with the solution.
JDN. In less than six months of activity, First.id has managed to bring on board Prisma, Groupe Cerise, Webedia, Unify, CMI France, Libération and Le Point, and on February 9 you announced the arrival of the Marie Claire group brands… What’s your reach?
David Folgueira. Adoption of First.id has been rapid, with some fifty sites having integrated it or in the process of doing so, including the brands of the Marie Claire group. We’re very proud to be working with these very prestigious brands to address this major industry issue, which is the end of third-party cookies. By the end of March, these integrations will enable First.id to reach over 80% of French Internet users. Our reach is very important because we work on all browsers. By way of comparison, when they rely on third-party cookies, advertisers reach 60% of Internet users, depriving themselves of around 25 million French people, i.e. those browsing on Mozilla and Safari, which block third-party cookies.