Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For the past 2 years, our teams have been testing the main alternatives to the end of third-party cookies, including ID5, UTIQ, EUID, RampID and First-id, to offer our customers the best solutions.
Prisma Media Solutions has been using First-id since its launch in September 2022.
Today, First-id is implemented on all Prisma Media group sites (+20 sites), with an audience of over 37 million unique visitors in France, constituting a single base of identifiers across all environments, including cookie(third)less.