With the announced end of third -party cookies, the landscape of digital marketing is changing full.Advertisers and marketing specialists must rethink their strategies to adapt to this new reality.How to continue to offer relevant and personalized campaigns while respecting growing expectations in terms of user confidentiality?
During the recent webinar organized by Antvoice, Gaël Demessant, expert at First-Id, explored the major issues related to the decline of third-party cookies. Entitled “Third -party cookie decline: how to adapt your digital campaigns?», this session highlighted the best alternatives to continue to initiate hearings effectively and durably.
In this video, discover:
- the implications of the disappearance of third -party cookies on your digital strategies.
- Emerging solutions to maintain optimal advertising performance.
- The recommendations of experts to navigate this evolving environment.