42 Identifiers, including First-id, constitute the heart of ADFORM’s ID Fusion solution.
“”This innovative system made it possible to generate +6% of Reach on Cookieless environments, while reducing the cost per share (CPA) by 16% compared to Chrome”
Camille Quiqueret
With the transition to a web without third-party cookies, ID Fusion offers a unique approach by integrating 42 universal identifiers, including First-ID, to maximize the scope of the countryside while maintaining optimal efficiency.
This diversity of identifiers is a response to increasing challenges: limited reach, high costs, and complexity of interoperability. With FIRST-ID, advertisers have a robust and efficient solution, adapted to the requirements of Cookieless environments.