IPM Advertising Adopts First-ID: A Revolution in Advertising Identification in Belgium
In a rapidly evolving digital landscape, where the end of third-party cookies is reshaping advertising strategies, IPM Advertising takes a decisive step by becoming the first Belgian media group to implement the First-ID identifier. This innovative technology, already widely adopted in France, enables reliable and secure audience identification across various digital touchpoints.
Through this collaboration, IPM Advertising strengthens its advertising offering by ensuring advertisers a more precise and privacy-friendly targeting while optimizing the monetization of its inventory. A strategic move that positions the group at the forefront of Adtech innovation in Belgium.
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📢 Featured by Exchangewire on February 4, 2025.