Permutive

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Find out how you can reconcile your first-party data using first-id as a reconcilation key in Permutive.

You can leverage the cross domain/device capabilities of first-id as a reconcilation key for all your audience segments inside Permutive interface.

Permutive first-party data segments can also be imported in your adserver so you can seamlessly activate your audiences based on the first-id identifier.

How can I do that ?

Please refer to this documentation on how to update your permutive integration to automatically onboard first-id for the creation of your audiences