First-id helps brands build, optimize and exploit their first-party data, and activate it with their preferred partners.
4 questions to David Folgueira, CEO and co-founder of First-id
Union des marques: Tell us about your start-up
David Folgueira:
First-id is a French tech company that supports brands in their transition to a world without third-party cookies. It helps them to reconcile their first-party data and enables them to activate it with their privileged partners.
Union des marques: What needs does your solution meet?
David Folgueira:
Today, there are 25 million Internet users who can no longer be targeted with data on the open web, apart from Chrome. First-id lets you address them without relying on third-party cookies or foreign wall gardens. And thanks to its compatibility with Safari, you get an incremental reach of +65%. The solution has already been adopted by over 12 media groups. As a result, advertisers can now reach 85% of French Internet users with their favorite media brands.