Find out how you can reconcile your first-party data using first-id as a reconcilation key in Permutive.
You can leverage the cross domain/device capabilities of first-id as a reconcilation key for all your audience segments inside Permutive interface.
Permutive first-party data segments can also be imported in your adserver so you can seamlessly activate your audiences based on the first-id identifier.
How can I do that ?
Please refer to this documentation on how to update your permutive integration to automatically onboard first-id for the creation of your audiences