Mediarithmics is a French data marketing platform that aims to cover the entire digital marketing value chain. It provides a comprehensive suite of tools for collecting, analyzing, and activating data, enabling businesses to personalize customer experiences and optimize their marketing campaigns.
You can leverage the cross domain/device capabilities of first-id as a reconcilation key for all your audience segments inside Mediatithmics interface.
Mediatithmics first-party data segments can also be imported in your adserver so you can seamlessly activate your audiences based on the first-id identifier.
How can I do that ?
Retrieving first-id identifiers does not require any modification to the Mediarithmics integration already in place on the publisher’s site. Collection is activated directly in the Mediarithmics “Navigator” interface.
To find out how to do this, please refer to the documentation on Mediarithmics’ website