Simplify your analytics setup and improve data accuracy by using First-ID as the common identifier in Google Analytics, enabling accurate reporting on user journeys across properties
You can Enhance your Google Analytics data with First-ID :
- Simplified tracking: Reduce complexity and improve accuracy with a single, persistent identifier.
- Enhanced Safari insights: Gain a complete understanding of user behavior across all browsers.
- Long-term user journeys: Track user interactions over extended periods.
- Unified cross-domain view: Connect user activity across all your web properties.
How Can I do that ?
- Cross-domain tracking: Ensure all relevant top-level domains are included in your GA4 cross-domain tracking setup.
- Custom dimension: Add First-ID as a custom dimension in GA4 to enable detailed analysis and segmentation.
- Performance comparison: Create reports that compare data with and without First-id to measure the impact on key metrics over time.
- BigQuery analysis: Export your GA4 data to BigQuery using the GA4 connector for advanced analysis and modeling of First-id data.
- Replace GA Cookie ID: Consider replacing the default GA Cookie ID with First-ID for more consistent and reliable user tracking.