First-id can power and strenghten Google PPID (Publisher Provided Identifier) within your Google Ad Manager 360 seat and allows you to leverage your first-party data for more effective advertising and audience segmentation. It essentially lets you assign your own unique identifiers to users, which can then be used for various purposes within the Google Ad Manager ecosystem.
- User Identification: You can assign your first-ids to users based on various first-party data signals, such as login information, subscription status, or unique identifiers within their own systems.
- Cross-device Tracking: first-ids can be used with ppids to track users across multiple devices, providing a more holistic view of their behavior and preferences.
- Audience Segmentation: you can create audience segments based on first-ids datas (that can also come from your dmp integrated with first-id), enabling you to target specific user groups with relevant ads.
- Data Activation: first-ids can be shared with advertisers through Google Ad Manager ppid, allowing them to leverage this data for more effective targeting and campaign optimization.
- your first-ids can also be passed as in secure signals product to allow authorized buyers / Open bidders / sdk bidders to exploit the first-id.
How can I do that ?
Please refer to the documentations below on how to use the first-id in your google ad manager 360 instance :