Why should you start passing First-id to facebook ads ? Unlock the full potential of your Facebook Ads with only a few easy steps with First-id.
Benefit from:
- Increased ad revenue: Optimize ad targeting and boost your bottom line by recognizing and engaging returning customers.
- Improved measurement: Gain a clearer understanding of user behavior and campaign performance with accurate cross-domain tracking.
- Expanded reach: Reach more users, including those not logged in, with a persistent identifier that works across your domains.
How can I do that ?
- Facebook Pixel: Add the First-id as an “external ID” parameter in your pixel event code. See Meta’s pixel documentation for details.
- Conversion API: Include the First-id as an “external ID” parameter in your CAPI calls. Refer to Meta’s CAPI documentation for instructions.