With the Equativ buyer connect platform, you can forecast inventory availability of equativ publishers and create deals with the forecast details, buy premium Equativ inventory without using an external DSP, monitor key metrics, such as Spend, Clicks or Impressions, in real-time, and troubleshoot your deals using a detailed bid status view at every step in the auction process.
You can know use first-id persistant signal to create deals that no longer depend on third-party cookies and get a significant additional reach on cookieless environnement at no additional cost, and even base a capping on the first-id signal, if you buyer’s dsp doesn’t support external id based capping.
here’s how you can do it :
When you are defining all parameters in your media planning module, you will find the data marketplace section :
Under this section, you will find the “Alternative ID provider” dropdown list.
Select the “First ID” option, and this will allow to filter outgoing bid requests with the first-id signals, and the avails should reflect on the top right indicator of the EBC console.
Capping based on first-id
Once you have completed your media planning for your deal, you can leverage the persistence of the first-id signal (the id is based on a first-party cookie that can last up to one year) to setup a capping of your choice, with a specific frequency : EBC will then send only the appropriate bid request based on he frequency you chose.
You can then setup the rest of your deal as you normally would.
you can then generate reportings in your EBC console with the id provider parameter.