To enhance your Prebid setup and optimize for the evolving digital landscape, it’s essential to move beyond relying solely on third-party cookies. These cookies are becoming increasingly less common, especially in popular browsers.
By integrating First-ID, you can provide your Prebid bidders with a robust, persistent, privacy-focused signal. This empowers buyers to recognize and engage a larger audience, even in environments where third-party cookies are absent.
How can I do that ?
First-id relies on the pubProvidedId identity module from prebid. Please refer to this documentation on how to update your Prebid integration to pass the identifier into the bidstream